But Wait There’s More

But Wait There’s More

If you’ve ever suc cumbed to the mind-numbing hypnosis of QVC or a power-juicer info mercial, you’re not alone. Far from it, as Remy Stern’s lively look at the industry demonstrates: One-third of Americans re sponded to an infomercial in 2007. Yikes! The char acters Stern covers, such as Ron Popeil (of spray-on-hair fame) and Erik Estrada, are as zany as the products they pitch, which, as Stern notes, can sucker even the most savvy consumers into picking up the phone.