Many thoughts and theory surround the whole drinking thing, and all impact our culture. We forget about that complicated stuff in favor of some fun and easy thoughts.
Whatever one may think of Penthouse founder Bob Guccione Sr., no one can deny the impact he had on American Culture and how we view art — as Bob would put it.
Pretty much after every Presidential Election Cycle at least half the country starts thinking in terms of simple survival. We go deeper (as one might expect).